Strategic brand and product envisioning for organizations navigating change.

As an empathetic brand leader with expertise in design and strategy, I specialize in connecting disparate dots — uncovering insights and ideas that build clear, strategic foundations for new-to-world brand and product expressions.

Jocko Fuel

—Portfolio Architecture
—Design Strategy
—Packaging Design

Maple Hill

—Qualitative Research
—Brand Strategy
—Design Strategy
—Packaging Design Strategy
—Web Experience Strategy

Laura Chenel

—Qualitative Research
—Brand Strategy

Modern Kitchen

—Qualitative Research
—Innovation Strategy
—Brand Positioning
—Brand Strategy
—Design Strategy
—Flavor Strategy

Brave Robot

—Qualitative Research
—Innovation Strategy
—Brand Positioning
—Brand Strategy
—Design Strategy
—Flavor Strategy

Trip Advisor

—Qualitative Research
—Brand Platform
—Brand Strategy

Stealth

—Qualitative Research
—Innovation Strategy
—Experience Strategy
—Concept Development

Verizon

—Qualitative Research
—Innovation Strategy
—Experience Strategy
—Concept Development

Lay’s

—Qualitative Research
—Innovation Strategy
—Brand Positioning

Nanit

—Brand Strategy

Chobani Hint

—Innovation Strategy
—Product Positioning
—Qualitative Research
—Concept Design

Chobani Flip

—Innovation Strategy
—Product Positioning
—Qualitative Research
—Concept Design

Gatorade
G-Series

—Portfolio Framework
—Brand Architecture
—Innovation Strategy

I approach challenges from multiple perspectives.

Internally, or externally, I lead teams and organizations through conceiving and realizing new platforms and strategies that ensure growth and expansion.

I appreciate creative collaboration and rigor, the realities of a business and the humanity required to create meaningful impact within and outside of organizations.

  • I surface needs, desires and pain points from people who consume products and align their values to brands.

  • I create the definitions, guardrails and foundations that come to life as comprehensive brand, product and portfolio platforms .

  • I can operate the team and help develop the templates, the processes and the messages that ensure consistent impact.