Maple Hill

From taking care of the environment, to taking care of people.

Maple Hill has long been the staple for grass-fed regenerative dairy, but with bigger dairy companies encroaching on their territory they needed to find a sharper reason for being while also re-establishing their leadership in premium grass-fed offerings.

After conducting consumer intercepts at store, digging into the value of regenerative agriculture with experts and reviewing market data where 90%+ households that buy plant-based products also buy dairy products, we highlighted the motivation for dairy consumption — to ensure the nutrition people consume takes care of their bodies, especially growing ones.

This led us to the insight that regenerative grass-fed agriculture is about more than the environment, it’s about taking care of the things that matter.

Reorienting the brand around the belief that “When we take care of nature, nature takes care of us” we were able to reconfigure the brand narrative and elevate the packaging to reflect the caring quality reflected in everything Maple Hill does, from the grasslands, to the animals, the people consuming the product.

New communications, website and brand packaging is set to roll out throughout 2024.